YHA SOCIAL INFLUENCER CAMPAIGN


Ultimate EarsIn my position of Art Director at UMM I worked alongside the team to create the #LiveUltimate ’19 summer campaign which was designed to create awareness for the newly released BOOM 3 and MEGABOOM 3 in ANZ. The campaign used four large Instagram influencers who are all big on the Australian music festival scene. I shot the campaign along with producing the shoot and editing the content. The edited content was then shared through the influencers’ channels as well as the Ultimate Ears ANZ facebook page and Ultimate Ears Global Instagram page.

The Results

 The campaign generated 14.5 Million impressions, 1.3 million engagement, +10k link click to the campaign website and +120k engagements from the influencers.

Using Format