SONY PREACHER CAMPAIGN


As Art Director I lead the management and production of the shoot alongside the Creative Director from start to finish. Once the shoot had successfully been completed my role turned from production to a Director Of Photography (DOP) role. I selected images and worked with an image retoucher giving instruction to grade and edit the in an aesthetic similar  to the Preacher show. Image manipulation and post production methods were used to create a more dynamic set of images, containing neon lighting, smoke and fire. After the images were ready, I worked with the social strategy and PR team to roll out the images through the influencers platforms to maximise exposure for the show. This campaign achieved big results on a limited budget.

Results

Social media campaign was hugely successful producing 10,591,122 impressions, a reach of 9,260,896 and 1,119,201 engagements.

Using Format